If I'm going to be working as a creative in an industry that has such stiff competition will the methods that I've read about this week apply just the same when I brand myself, and how will I position myself to be the best at what I do in the minds of my costumers?
Something that I've been thinking about as I read through this is how is this information going to be useful to me when I get out of school. I definitely don't want to be a marketing person, but as I though about it I noticed a few things that could change the way I think about marketing. Firstly there seems to be a close relationship between how we sell a product and how we influence the people around us. We can position ourselves in the minds of the people around us to be, for example, the go-to-guy for answers about online shopping carts. I would simply need to announce that I have that sort of information and then label myself as that person, “eCart Andy”. As long as those people haven't already heard of a specialist such as the one I created I could become the one credible source for people's online shopping cart questions, and in turn make a profit when I offer e-commerce web services.
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